INCENTIVE MECHANISMS FOR USER INTERACTION AND CONTENT CONSUMPTION

摘要

Methods, systems and computer program products are provided for incentivizing users to consume and interact with content. An indication is received of a time span spent by a user viewing content displayed on a display screen at a user device. An indication of a proportion of an area of the display screen filled by the displayed content is also received. A value of an incentive to be awarded to the user is determined based at least upon the time span and the indicated proportion of the area of the display screen. The value of the incentive may also take into account feedback provided by the user on the displayed content, as well as a number of interactions by the user with the displayed content. The incentive is awarded to the user.