SOCIAL NETWORKING SYSTEM AND METHOD FOR AN ONLINE STATIONERY OR GREETING CARD SERVICE

摘要

A system and method are described for managing friends within an online stationery/card service. For example, a method according to one embodiment comprises: connecting to an external social networking service on behalf of a user; retrieving the user's friend data from the external social networking service, the friend data specifying friends of the user; filtering the friend data to arrive at an inner circle of friends based on user input; associating address data with one or more friends retrieved from the external social networking service; creating a personalized item in response to input from the user; and mailing the personalized item with one or more of the friends in the inner circle of friends.