METHOD AND APPARATUS FOR GENERATING AN INTELLIGENT ADVERTISEMENT

摘要

A method of generating intelligent advertisements starts by receiving an advertisement (“ad”), a viewability criteria associated with the ad and a payment criteria associated with the ad. An intelligent component is then defined and generated based on the type of ad, the ad viewability criteria, and the ad completion criteria for payment (payment criteria). The intelligent component is then incorporated into the ad itself, to generate an intelligent ad. The intelligent component includes instructions that when executed on a web page, causes the instantiation of an intelligence associated with the ad, on the web page that enable registration of an impression of the intelligent ad only when the viewability criteria and the payment criteria are met. Other embodiments are also described.

主权项

1. A method of generating intelligent advertisements comprising:
receiving an advertisement (“ad”), a viewability criteria associated with the ad and a payment criteria associated with the ad; defining and generating an intelligent component based on a type of ad associated with the ad, the viewability criteria, and the payment criteria; and incorporating the intelligent component into the ad to generate an intelligent ad, wherein the intelligent component includes instructions that when executed on a web page loaded on a display device, causes an instantiation of an intelligence associated with the intelligent ad that enables registration of an impression of the intelligent ad only when the viewability criteria is met.