RESULT PROMINENCE IN SEARCH

摘要

Architecture that computes a definitive answer to a user's top intent of a search query, and positions the top intent answer in a prominent way and at a prominent location of a results page or other search user interface, where the user is most likely to see the top intent answer in an expeditious manner. This may be at the top-most position of the page, above the search results and advertisements, but below the page header and search box. Additionally, the definitive and prominently-placed answer can be presented with an interactive, animated, and/or visually rich element that supplements the original intent. The top intent location can be the boldest element on the page, extend at least one full dimension of the page, use larger fonts and bolder colors than the rest of the search results, and which makes finding the answer easier and faster for the user to locate.

主权项

1. A system, comprising:
a promotion component configured to compute a promotion value that indicates if an answer to a query is a definitive answer; a prominence region generated in a results page in which the definitive answer is presented, the prominence region generated specifically for the presentation of the definitive answer, the prominence region separate from a results listing, a context region, and advertisement content of the results page; and at least one microprocessor configured to execute computer-executable instructions stored in a memory associated with the promotion component and the prominence region.