INFORMATION PROCESSING METHOD AND SERVICE PLATFORM

摘要

Disclosed are an information processing method and a service platform, relating to the technical field of communications, and solving the problem of reduced user experience caused by an inability to push information of interest to a current user to a user device. The present method specifically may comprise: a service platform receiving characteristic information of a current user sent by an application, the current user being a user currently using the application; processing the characteristic information via a demography model, and obtaining personal information of the current user; sending the personal information to the application, so that the application outputs corresponding content for the current user, according to the personal information. The present invention can be applied to information processing.