发明名称 METHOD AND SYSTEM FOR PERSONALIZED NEWS RECOMMENDATIONS BASED ON PURCHASE BEHAVIOR
摘要 A method for identifying news interest levels includes: storing a plurality of transaction data entries, each transaction data entry including data related to a payment transaction involving a consumer of a plurality of consumers including transaction data and a consumer identifier associated with the involved consumer; storing a plurality of interest scoring rules, each interest scoring rule associated with at least one news category; identifying a subset of transaction data entries where each entry in the subset includes a common consumer identifier associated with a specific consumer; identifying a plurality of news interest levels based on an application of the plurality of interest scoring rules to the transaction data included in the transaction data entries of the subset of transaction data entries; and transmitting the identified plurality of news interest levels for use in identifying news-related content for distribution to a consumer associated with the common consumer identifier.
申请公布号 US2015193789(A1) 申请公布日期 2015.07.09
申请号 US201414147139 申请日期 2014.01.03
申请人 MasterCard International Incorporated 发明人 GERARD Jean-Pierre;HU Po
分类号 G06Q30/02;H04L29/08 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method for identifying news interest levels, comprising: storing, in a transaction database, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction involving a consumer of a plurality of consumers including at least transaction data and a consumer identifier associated with the involved consumer; storing, in a rules database, a plurality of interest scoring rules, wherein each interest scoring rule is associated with at least one news category; identifying, in the transaction database, a subset of transaction data entries where each transaction data entry in the subset includes a common consumer identifier associated with a specific consumer of the plurality of consumers; identifying, by a processing device, a plurality of news interest levels based on at least an application of the plurality of interest scoring rules to the transaction data included in the transaction data entries of the subset of transaction data entries; and transmitting, by a transmitting device, the identified plurality of news interest levels for use in identifying news-related content for distribution to a consumer associated with the common consumer identifier.
地址 Purchase NY US