SYSTEMS, METHODS, AND COMPUTER PROGRAM PRODUCTS FOR GENERATING TARGETED COMMUNICATIONS BASED ON ACQUIRED INFORMATION FROM A MOBILE DEVICE

摘要

System, methods, and computer readable mediums are provided for generating a targeted communication. A mobile device transmits identification information to a contactless reading unit, embodied in one example as a merchant point-of-sale system. The contactless reading unit transmits the received identification information to a merchant system. The merchant system updates a profile corresponding to the identification information based on the received identification information. The merchant system determines a type of targeted communication for transmission based on the profile, and generates the targeted communication based on the determination.

主权项

1. A method of generating a targeted communication, comprising:
receiving user identification information from a contactless reading unit; updating a profile corresponding to the user identification information based on the received user identification information; determining a type of targeted communication for transmission based on the profile; and generating a targeted communication based on the determining.