FUTURE DECISIONING FOR CREATIVE SLOTS

摘要

A future decisioning module receives, from a user agent, a call requesting a creative for a first slot of the plurality of slots in a template. The future decisioning module generates bid requests for each of the plurality of slots and receives, from one or more bidders, responses to the bid requests, the responses comprising prices for the plurality of slots. The future decisioning module performs a yield optimization based on the responses to the bid requests to determine creatives for each of the plurality of slots that will optimize a payout (or value) for the template and serves, to the user agent, the determined creatives for each of the plurality of slots.

主权项

1. A method for a server computer system comprising:
receiving, from a user agent, a call requesting a creative for a first slot of a plurality of slots in a template, the template defining a layout of the plurality of slots; generating a bid request for each of the plurality of slots in the template; receiving, from one or more bidders, responses to the bid requests, each response comprising a price a bidder is willing to pay to display a creative in one of the plurality of slots; performing, by a processing device, a yield optimization based on the responses to the bid requests to determine a creative for each of the plurality of slots that will optimize at least one of a payout or a value for the template; and serving, to the user agent, the determined creative for each of the plurality of slots.