SYSTEM AND METHOD FOR TAILORING CONTENT WITHOUT PUBLISHER ACCESS TO CONSUMER DATA

摘要

In some embodiments, dynamically generated, individually tailored content from a content producer may be provided through a content distributor to a consumer without revealing the consumer's identity or exposing any of the consumer's data profile directly to the distributor or producer.

主权项

1. A method for delivering individually tailored content to a consumer anonymously, the method being implemented on a computer system that includes one or more physical processors executing computer program instructions which, when executed, perform the method, the method comprising:
collecting consumer profile data associated with a consumer; translating the consumer profile data into a usable but non-personally identifiable form, wherein the translated consumer profile data indicates one or more non-personally identifiable attributes related to the consumer profile data; creating one or more tailored content objects based on the one or more non-personally identifiable attributes indicated by the translated consumer profile data; obtaining at least one content object of the one or more tailored content objects for the consumer based on at least one attribute of the one or more non-personally identifiable attributes; and providing the at least one content object to a user device associated with the consumer.