Systems and methods for search results targeting

摘要

Systems and methods are provided for search results targeting. The system includes a first database configured to store advertiser bidding information and a second database configured to store websites statistics generated by a search engine. The system includes one or more modules configured to: receive an input from an advertiser; obtain a plurality of advertiser keywords from the first database based on the input from the advertiser; rank the plurality of advertiser keywords; obtain a plurality of website identifiers for each top ranked advertiser keywords from a second database; rank the obtained website identifiers based on history statistics of the obtained website identifiers; and select the top ranked website identifiers as retargeting candidates for the advertiser.