Method, medium, and system for detecting data misuse

摘要

In general, a computer-implemented method of managing data exchange includes registering a plurality of data sellers with a computer-implemented data exchange; registering a plurality of data buyers with the computer-implemented data exchange; mediating data sharing arrangements between pairs of the buyers and sellers, the arrangement defining prices and permitted uses of data provided by a data seller to a data buyer; and enforcing, on behalf of the data seller, restrictions imposed by the negotiations on data use by the data buyer.

主权项

1. A method comprising:
electronically registering a plurality of data sellers with a computer-implemented data exchange; electronically registering a plurality of data buyers with the computer-implemented data exchange; mediating data sharing arrangements between pairs of the data buyers and data sellers, the arrangements defining prices and permitted uses of a first data list provided by a data seller to a data buyer, the first data list being for use in distributing content to users; providing access to the first data list to the data buyer for use in distributing content items to users, the first data list including at least one dummy item, the at least one dummy item being uniquely identifying; receiving additional data associated with the data buyer that has been uploaded for use in distributing content items to users by the data buyer, the additional data including the at least one dummy item; determining, by one or more computer processors and based at least in part on the at least one dummy item being included in the additional data, that the data buyer has violated one or more of the permitted uses of the first data list; and providing, to one or more data sellers, a notification that the data buyer has violated one or more of the permitted uses of the first data list; wherein the at least one dummy item comprises a dummy cookie.