Apparatus and methods for enabling media options in a content delivery network

摘要

Apparatus and methods for providing media options over a network. In one embodiment, the media options are presented in conjunction with a promotion or advertisement for particular content. The precise ones of a plurality of disclosed options that will be presented may be determined based at least in part on a campaign established by a content management entity and a current availability of the content. For example, certain media options may only be made available for content that is currently available, while other options may be only available for content available at a future date/time, or during a particular time window. Rules for determining which options are to be provided in conjunction with which content and/or advertisements are established and by a content management entity, such as an entity of a multiple systems operator (MSO).

主权项

1. A method for providing media functionality to a plurality of devices in communication with a content delivery network, said method comprising:
determining one or more media functionality options for delivery to a user as respective one or more embedded triggers within a promotion, said one or more media functionality options comprising options to be taken with respect to a promoted event; delivering a promotion to said user, said promotion comprising at least said one or more embedded triggers; receiving a selection of a first one of said one or more media functionality options from said user via selection of a respective first one of said one or more embedded triggers; and based at least in part on said user selection, determining whether to:
implement said selected first one of said one or more media functionality options; ordeliver a message indicating a previous selection of said first one of said one or more media functionality options; anddeliver to said user one or more second media functionality options; wherein said implementation comprises maintaining continuity of said implemented first one of said one or more media functionality options during at least one of: (i) a modification of a service name, and (ii) a modification of a source identifier within said network, and alerting said user when said continuity cannot be maintained.