发明名称 |
METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS |
摘要 |
An example method includes receiving a media identifier and an impression identifier from a device, the media identifier being indicative of media presented at the device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the device, the first identifier identifying at least one of the device or a user; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the device, the second identifier identifying at least one of the device or the user; identifying the first and second user information as associated with a same user based on the impression identifier; and associating the first and second user information with the media identifier. |
申请公布号 |
US2015189500(A1) |
申请公布日期 |
2015.07.02 |
申请号 |
US201414261085 |
申请日期 |
2014.04.24 |
申请人 |
The Nielsen Company (US), LLC |
发明人 |
Bosworth Alan N.;Alla Madhusudhan Reddy;Splaine Steven J.;Shivampet Brahmanand Reddy;Gaynor Kevin K. |
分类号 |
H04W8/24;H04L29/06;H04L29/08 |
主分类号 |
H04W8/24 |
代理机构 |
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代理人 |
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主权项 |
1. A method comprising:
receiving a media identifier and an impression identifier from a media device, the media identifier being indicative of media presented at the media device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the media device, the first identifier identifying at least one of the media device or a user of the media device; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the media device, the second identifier identifying at least one of the media device or the user of the media device; identifying the first user information and the second user information as associated with a same user based on the impression identifier; and associating the first user information and the second user information with the media identifier. |
地址 |
Schaumburg IL US |