发明名称 METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS
摘要 An example method includes receiving a media identifier and an impression identifier from a device, the media identifier being indicative of media presented at the device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the device, the first identifier identifying at least one of the device or a user; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the device, the second identifier identifying at least one of the device or the user; identifying the first and second user information as associated with a same user based on the impression identifier; and associating the first and second user information with the media identifier.
申请公布号 US2015189500(A1) 申请公布日期 2015.07.02
申请号 US201414261085 申请日期 2014.04.24
申请人 The Nielsen Company (US), LLC 发明人 Bosworth Alan N.;Alla Madhusudhan Reddy;Splaine Steven J.;Shivampet Brahmanand Reddy;Gaynor Kevin K.
分类号 H04W8/24;H04L29/06;H04L29/08 主分类号 H04W8/24
代理机构 代理人
主权项 1. A method comprising: receiving a media identifier and an impression identifier from a media device, the media identifier being indicative of media presented at the media device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the media device, the first identifier identifying at least one of the media device or a user of the media device; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the media device, the second identifier identifying at least one of the media device or the user of the media device; identifying the first user information and the second user information as associated with a same user based on the impression identifier; and associating the first user information and the second user information with the media identifier.
地址 Schaumburg IL US