BIFURCATED ECOMMERCE BACKEND FOR INLINE VIDEO AD PLAYER

摘要

The invention includes a video player, running on a customer client, that displays a video to a customer. A video server may stream the video and advertisement information to the video player. An interactive advertisement may be overlaid over the video, preferably at, or between, particular cue points in the video. The customer may interact with the advertisement, possibly by clicking on the advertisement, to initiate a commercial transaction. The video player may be integrated (communicates) with the third party ecommerce functionality run on an ecommerce server. The integration allows the customer to complete the commercial transaction from the video player, i.e., without being redirected to the ecommerce server. This allows the video server to be owned and operated by a different entity than the entity that owns or operates the ecommerce functionality run on the ecommerce server.

主权项

1. A system, comprising:
a) a video server, comprising hardware, communicatively coupled to a computer network and configured to stream a video to a video player running on a customer client, wherein the video player is configured to:
i) receive and display the video;ii) overlay an advertisement over the video, wherein the advertisement is configured to be interacted with by a customer using the customer client; andiii) utilize an ecommerce functionality from an ecommerce server, comprising hardware, to complete a commercial transaction after the advertisement is interacted with by the customer, wherein the ecommerce server is a different server than the video server.