发明名称 |
Initiating real-time bidding based on expected revenue from bids |
摘要 |
<p>An online system provides advertisers with opportunities to bid on presentation of advertisements to a user. Advertisers may bid in real-time on advertisement presentation if the online system determines the expected revenue to the online system from real-time bids is above a threshold value. The expected revenue may be determined based on a probability distribution bids previously placed by advertisers for presenting advertisements to the user or to users with similar characteristics as the user.</p> |
申请公布号 |
AU2014215705(A1) |
申请公布日期 |
2015.07.02 |
申请号 |
AU20140215705 |
申请日期 |
2014.01.17 |
申请人 |
FACEBOOK, INC. |
发明人 |
GARCIA-MARTINEZ, ANTONIO FELIPE;RABKIN, MARK |
分类号 |
G06Q30/02;G06Q30/08;G06Q50/30 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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