发明名称 SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT
摘要 To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.
申请公布号 CA2934852(A1) 申请公布日期 2015.07.02
申请号 CA20142934852 申请日期 2014.03.11
申请人 GOOGLE INC. 发明人 MIRISOLA, RAIMUNDO;GAYMOND, OLIVER THOMAS;ORBAN, ANDRAS;STROBL, RETO
分类号 H04L29/06 主分类号 H04L29/06
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