WEB PAGE CUSTOMIZATION BASED ON EXPERTISE LEVEL OF A USER

摘要

A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.

主权项

1. A method, comprising the steps of:
receiving, by a server computer communicatively coupled to a network, a request for a content comprising at least one topic within at least one web page within a website hosted on the server computer; calculating, by the server computer, according to an analysis of a usage pattern data, an expertise level of the user for the at least one topic; customizing, by the server computer, the content in accordance with the received expertise level for the at least one topic; and transmitting, by the server computer, the customized content to a client computer communicatively coupled to the network for display.