OBTAINING ALTERNATIVE KEYWORDS

摘要

A system includes receiving information regarding a first keyword associated with a user, where the first keyword is usable by a content distribution system to select content for distribution based on keywords associated with the user. The system also includes obtaining an attribute associated with the user; identifying at least one keyword category corresponding to the attribute; and selecting at least one alternative keyword associated with the at least one identified keyword category. The selecting may include consulting a taxonomy database to identify alternative keywords that are relevant to the first keyword. The system also includes ranking the at least one alternative keyword according to a ranking rule associated with the at least one keyword category associated with the at least one alternative keyword; and providing information associated with the ranked at least one alternative keyword to the user for selection by the user.

主权项

1. A method comprising:
receiving information regarding a first keyword associated with a user, the first keyword being usable by a content distribution system to select content for distribution based on keywords associated with the user, the content distribution system comprising one or more processing devices; obtaining an attribute associated with the user; identifying at least one keyword category corresponding to the attribute; selecting at least one alternative keyword associated with the at least one identified keyword category, wherein selecting comprises consulting a taxonomy database to identify alternative keywords that are relevant to the first keyword; ranking the at least one alternative keyword according to a ranking rule associated with the at least one keyword category associated with the at least one alternative keyword; and providing information associated with the ranked at least one alternative keyword to the user for selection by the user.