发明名称 DYNAMIC DETERMINATION OF NUMBER OF SERVED ADVERTISEMENTS
摘要 <p>Various embodiments pertain to serving a number of advertisements in view of browser information and a user's interaction with the web page containing the advertisements. In at least some embodiments, information regarding the size of a browser user interface in which a browser renders the web page, visibility of the browser user interface, or status of the browser can be obtained and utilized to determine a number of slots available for advertisements. For example, if a browser is being used to render a web page on a screen of a mobile device, fewer advertisements can be served compared to when the same web page is rendered by a browser on a desktop monitor. In some embodiments, page script can be used to obtain information regarding the size of a browser user interface, visibility of the browser user interface, or status of the browser.</p>
申请公布号 EP2777005(A4) 申请公布日期 2015.07.01
申请号 EP20120848545 申请日期 2012.11.07
申请人 MICROSOFT TECHNOLOGY LICENSING, LLC 发明人 WU, GANG;DANGALTCHEV, TCHAVDAR
分类号 H04W4/20;G06F17/30;G06Q30/02;H04L29/08 主分类号 H04W4/20
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