Method and apparatus for content presentation in association with a telephone call

摘要

A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, to allow a caller to change the destination of a call, take advantage of an offer presented to him or her, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his or her local contacts (on his telephone) and/or a central or global directory or contact list.

主权项

1. A method of controlling presentation of content on one or more communication devices, the method comprising:
transmitting, from a first communication device to a call server, notification of initiation of a call from the first communication device to a second communication device; receiving a first signal from the call server in response to the notification; in response to the first signal, automatically delaying dialing the call without any action by an operator of the first communication device; and dialing the call after termination of the delay.