METHOD AND SYSTEM FOR AD INSERTION IN OVER THE TOP LIVE MEDIA DELIVERY

摘要

A method is provided for performing targeted ad insertion in over the top delivery of content by detecting ad replacement opportunities in a live content stream and preparing the content for seamless replacement with segmented HTTP adaptive streaming delivery. The method includes provisions for multi stage proxy based segment replacement for targeted ad delivery. The method provided works transparently with standard HTTP adaptive streaming clients. A system is also specified for implementing a client and server content delivery infrastructure in accordance with the provisions of the method.