System and Method for Personalized Customer Discounts

摘要

A loyalty reward program that improves brand loyalty is disclosed. A personalized customer reward is loaded onto a recipient's loyalty reward account by a third party. When the third party loads the reward onto the recipient's loyalty reward account, a customized audio and/or video message is recorded. When the recipient uses their loyalty reward account, the recipient is informed of the reward and receives the personalized message. For example, the loyalty reward program may be for a gas station. When the customer provides their loyalty account identifier at the fuel pump, a notification of the reward may be displayed on a video screen and/or announced via a speaker. Similarly, the customized message is displayed on the video screen and/or played via the speaker as the customer fills their vehicle with gasoline. Receiving the personalized message at the merchant, associates the message with the merchant and builds brand loyalty.

主权项

1. A method for providing personalized customer discounts at a merchant, comprising the steps of:
receiving a discount from a third party at a server; receiving a personalized message from the third party at the server, wherein the personalized message is associated with the discount; associating the discount and the personalized message with a customer having a loyalty rewards account for the merchant; receiving an identifier corresponding to the loyalty rewards account from the customer at a point of sale terminal; retrieving the discount and the personalized message associated with the loyalty rewards account from the server by the point of sale terminal; applying the discount to a purchase at the point of sale terminal; and playing the personalized message at the point of sale terminal when the purchase is being made.