RECOMMENDING SEARCH BID PHRASES FOR MONETIZATION OF SHORT TEXT DOCUMENTS

摘要

A system and method for recommending search bid phrases for monetization of short text documents. A dictionary source is used to look up topics related to a short text document. The topics are then reduced to a coherent set of topics and a candidate set of query terms related to the coherent set of topics is found. The candidate set of query terms is then ranked according to revenue metric and the query terms having the highest rank are recommended.

主权项

1. A computing system for recommending query terms for received short text documents comprising:
a dictionary data source comprising data associating topics with query terms; a module configured receive a set of terms describing a document; a module configured to determine topics associated with the set of terms and queries associated with the set of terms; a module configured to determine a coherent set of topics from among the determined topics, the coherent set of topics being topics that are most related to the set of terms; a module configured to determine a candidate set of query terms from among the plurality of query terms, the candidate set of query terms consisting of query terms most related to the coherent set of topics; a module configured to determine a revenue metric for each query term among the candidate set of query terms; a module configured to rank the candidate set of query terms according to the revenue metric; and a module configured to recommend the query terms with the highest rank according to the revenue metric.