| 摘要 |
<p>A system and method for controlled purchasing of online advertisements in a real time bidding environment is herein disclosed. According to one embodiment, the computer- implemented method includes receiving a real-time bidding request for an online advertisement campaign and determining a score of the real-time bidding request. The score elicits desirability for the online advertisement campaign. The computer-implemented method further includes determining a pacing threshold for the online advertisement campaign and bidding on the real-time bidding request based on the score of the real-time bidding request and the pacing threshold. A bidding pace of the online advertisement campaign is monitored based on a number of impressions won for a given time period, and the pacing threshold is dynamically adjusted based on the bidding pace.</p> |
