DELIVERY OF ENHANCED CONTENT RELATED TO A BROADCAST WORK

摘要

A preference related to the broadcast of a work, for example a song, advertisement, or enhanced content associated with the work can be obtained from an end user. The work is associated with one of a plurality of unique identifiers, such as a unified numbering system (UNS) identifier, and the UNS identifier can be used to associate enhanced content associated with the work. The UNS identifier and the user's preference for enhanced content can be used to select and deliver appropriate enhanced content to end users or other subscribers. The enhanced content can be delivered to an end user's device to coincide with the broadcast of the work.

主权项

1. An interactive broadcasting system comprising:
a processing system configured to:
provide broadcast content to a broadcaster, the broadcast content including particular works and unified number system (UNS) identifiers associated with the particular works;receive, from an end user device, selections indicating enhanced content preferred by the end user; an enhancing database storing enhanced content associated, based on the UNS identifier, with the particular works; the processing system further configured to:
determine whether the broadcaster is broadcasting a first work;use a first UNS identifier associated with the first work to obtain, from the enhancing database, first enhanced content corresponding to the selections received from the end user device; anddeliver the first enhanced content to the end user during a time when the broadcaster is broadcasting the first work.