Method and web application for a self-service advertising platform

摘要

A computer network-based system and method for marketing advertising space in print media facilitating communication between advertisers and publishers. The hardware and software platform allows advertisers to determine from a plurality of publishers those that reach consumers of desired demographic parameters and to determine advertising space availability over a desired time frame (assets) to facilitate establishing an ad campaign. Likewise, the platform permits publishers to enter reader demographics and assets into a database accessible to subscribing advertisers and to download content supplied by advertisers and subsequently to verify the ad placement prior to invoicing for published ads.

主权项

1. An advertising management method comprising the steps of:
a. providing a computer network including a plurality of advertisers' computers available to a plurality of advertisers, a plurality of publishers' computers available to a plurality of publishers and a server accessible via a global network by the advertisers' computers and the publishers' computers; b. providing a first database on the server storing for each of the plurality of publisher's demographic and asset availability information pertaining to their respective publications, and pricing information relating to each available asset; c. providing a second database on the server for storing contact and billing address information for the plurality of advertisers; d. programming the server so that advertisers' computers can access the first database via the computer network and import said contact and billing information and uniquely select one or more of the plurality of publishers whose demographics and asset availability meet an advertiser's predetermined criteria; e. transmitting over the computer network creative content from the advertiser's computer to publishers selected in step (d); f. publishing the creative content of steps (e) in accordance with an asset selected by the advertiser; and g. sending a validation copy of the published content and a billing statement to the advertiser making the selection of step (d)