| 摘要 |
The present invention relates to a system, a device and a method for enforcing playing of targeted media content such as advertising content deemed to be of particular interest to a viewer before the viewer is allowed to view content of his own choosing. The invention may be deployed in a system comprising a media player, a storage device at least for the content he chooses and a conditional access module and makes use of a viewer profile giving an indication of the viewer's preferences based on content he has previously selected for viewing. According to embodiments of the invention, the viewer-selected content is stored and playing of this content is deferred pending obtention of a release signal. The release signal is supplied by the conditional access module on condition that advertising content, selected by the media player based on the viewer's profile, has first been played through. |
