System and method for management and delivery of content and rules

摘要

A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels.

主权项

1. A computer-implemented method for management and delivery of content and rules by a content management system to multiple different types of presentation channels, wherein the presentation channels include an Internet web site, the method comprising:
receiving informational data at the content management system over a network from multiple sources through a data migration interface; storing multiple items in separate database entities in a central location accessible to the content management system in at least one computer memory, the multiple items including,
the informational data received through the data migration interface,content including text content and graphic content stored in a media independent format, andlogic and business rules governing a logical combination and a physical layout of the informational data and the content; accessing the stored items using at least one computer processor of the content management system running a content management application to manage the multiple stored items, wherein management includes;
packaging the multiple items for the multiple different presentation channels using the content management system into a media independent carrier, anddelivering the informational data, the stored logic and business rules, and the content in the media independent carrier to the multiple different types of presentation channels including the Internet website, enabling logical integration of the informational data with the content based on the plurality of logic and business rules at each presentation channel; and using a presentation channel computer processor at each presentation channel for integrating the delivered informational data and the content at based on the delivered logic and business rules to provide customized output to individual recipients based on the type of presentation channel and distributing the customized output to the individual recipients.