METHOD OF RELATING DIFFERENT PRODUCTS BY A COMMON FEATURE

摘要

A kit and method of relating products by a common feature include the provision of a first product having a first feature providing a first consumer-relevant benefit, and a second different product having a second feature providing a second consumer-relevant benefit, wherein the first and second features have a consistent appearance and wherein at least one feature has a different consumer-relevant benefit relative to the other feature.

主权项

1. A kit comprising:
a toothbrush comprising a handle and a head, a first plurality of features each having a first shape being visually exposed on the handle, the first plurality of features providing a first benefit to a consumer; a first container containing dentifrice, the dentifrice comprising a first carrier and a second plurality of features suspended within the first carrier, each of the second plurality of features having a second shape and providing a second therapeutic or cosmetic benefit to the consumer during use of the dentifrice, the first container having a see-through portion so that one or more of the second plurality of features are visible through the first container; and wherein the first and second shapes are the same, thereby creating a visual link between the toothbrush and the dentifrice to the consumer.