RANKING OF PRESENTATION MODES FOR PARTICULAR CONTENT

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for scoring and ranking environmental views of particular content. In an aspect, a method determines, for each presentation mode of a content item, a presentation mode score for the presentation mode based on presentation mode signals, each presentation mode score being an indicator of quality of the presentation mode; selecting the presentation mode having presentation mode score indicating a highest quality relative to the quality indicated to the other presentation modes by the other presentation mode scores; and providing the search results to a user device for presentation according to the presentation order, each search result referencing a corresponding content item, and wherein the search result for the content item having the plurality of presentation modes is provided according to the selected presentation mode.

主权项

1. A computer-implemented method performed by data processing apparatus comprising one or more computers in data communication, the method comprising:
receiving, by the data processing apparatus, data identifying a plurality of content items, each content item corresponding to data determined to be responsive to the query and ranked according to a presentation order, wherein one of the content items has a plurality of presentation modes, each presentation mode being a mode by which the content item is presented and specific to one of an application and a user device type and defining a presentation environment that may be instantiated on a user device when a search result for the content item is selected; determining, for each presentation mode of the content item, a presentation mode score for the presentation mode based on presentation mode signals, each presentation mode score being an indicator of quality of the presentation mode; selecting the presentation mode having presentation mode score indicating a highest quality relative to the quality indicated to the other presentation modes by the other presentation mode scores; and providing the search results to a user device for presentation according to the presentation order, each search result referencing a corresponding content item, and wherein the search result for the content item having the plurality of presentation modes is provided according to the selected presentation mode; wherein determining, for each presentation mode of the content item, a presentation mode score for the presentation mode based on presentation mode signals, comprises: for each presentation mode, determining a presentation environment installation status for the presentation mode, the presentation environment installation status being indicative of whether an application that facilities the instantiation of the presentation environment defined by the presentation mode is installed on a user device from which the search query was received; and determining the presentation mode score based, in part, on the presentation environment installation status.