SYSTEM AND METHOD FOR SEQUENCING MESSAGES AND EVENTS WITHIN A CAMPAIGN

摘要

A system and method for sequencing events and messages within a campaign is provided. The system includes a network communication system for identifying a plurality of messages within a message pool assigned to the campaign, where the campaign has an associated campaign goal. The system includes a method of organizing the plurality of messages into a plurality of message sequences, where the system electronically sends the plurality of messages and message sequences to a plurality of recipients and tracks a plurality of criteria possessed by each of the plurality of recipients, such as a satisfaction rate of the plurality of recipients. The system tracking determines a prioritization of the plurality of message sequences according to the plurality of criteria possessed by each of the plurality of recipients and the associated campaign goal for sequencing messages and events for a future recipient.

主权项

1. A computer-based method, the method comprising:
using an at least one processor to perform any or all of the following: identifying a plurality of messages within a first message pool for an at least one campaign with an at least one campaign goal; organizing the plurality of messages into a plurality of sequences; identifying a plurality of criteria possessed by each of a plurality of first recipients; electronically sending a sequence from plurality of message sequences to each of the plurality of first recipients; determining if a response from each of the plurality of first recipients satisfies the at least one campaign goal; and electronically storing the sequence relative to the plurality of criteria and the response from each of the plurality of first recipients.