| 摘要 |
A call-based advertisement service-providing method is provided, and this method includes a step where signal based on incoming call or outgoing call is received from at least one terminal; a step where advertisement databases are arrayed based on information about a user of the at least one terminal; s step where the arrayed advertisement databases are transmitted to the at least one terminal to which the incoming call or outgoing call has been transmitted and the advertisement based on the advertisement databases is displayed on the at least one terminal; and a step where a first reward point is provided to the at least one terminal on which the advertisement has been displayed. In this connection, the information about the user includes at least one of area, gender, age, marital status, preferred movie, preferred goods, and preferred service article. |
| 主权项 |
1. A advertisement service-providing method implemented by a call-based advertisement service-providing server, comprising:
a step where signal based on incoming call or outgoing call is received from at least one terminal; a step where advertisement databases are arrayed based on information about a user including area, gender, age, marital status, preferred movie, preferred goods, and preferred service article of the user using the at least one terminal; s step where the arrayed advertisement databases are transmitted to the at least one terminal to which the incoming call or outgoing call has been transmitted and the advertisement based on the advertisement databases is displayed on the at least one terminal; a step where a first reward point is provided to the at least one terminal on which the advertisement has been displayed; a step where the information about the user of the at least one terminal is collected from the at least one terminal for periodic update; a step where the collected information about the user is recorded and stored as log data; a step where a taste pattern of the user using the at least one terminal is extracted from the stored log data by the use of a learning algorithm and then is stored; and a step where the advertisement databases matching with the stored taste pattern are arrayed in the order of priority, wherein the advertisement service is provided by implementing a step where application installed in the at least one terminal registers a advertisement service-receiving receiver in OS(Operating System) of the at least one terminal; a step where whenever an advertisement database-receiving event is generated, the application receives the advertisement database; and s step where whenever the incoming call or outgoing call is generated, at least one advertisement of the advertisements contained in the received advertisement database is displayed, wherein the at least one terminal collects information about the location of a relay, Wi-Fi device and base station connected to the at least one terminal and transmits the collected information about the location to the advertisement service-providing server, and the advertisement service-providing server receiving the collected information about the location extracts advertisement databases matching with the information about the user from the advertisement databases having the collected information about the location and arrays the advertisement databases in the at least one terminal, and the arrayed advertisement databases matching with the information about the user are listed in the order of priority and then transmitted to the at least one terminal, wherein when the incoming call or outgoing call has been ended, the at least one terminal outputs a user interface for selecting the advertisement displayed while the incoming call or outgoing call proceeds, and a second reward point is provided when the output user interface has been selected, and log data based on the provided reward point is transmitted to the advertisement service-providing server and stored while mapped to the at least one terminal, and the second reward point is greater than the first reward point, wherein the at least one terminal includes a user interface for setting an exposure time of the advertisement service based on the advertisement database, and the advertisement service based on the advertisement database is not exposed while the outgoing call or incoming call proceeds, for remaining time except the set exposure time, wherein the application installed in the at least one terminal is implemented in a background mode for a time other than time when the incoming call or outgoing call proceeds, and is automatically switched from the background mode to a foreground mode when the incoming call or outgoing call is generated, wherein the at least one terminal includes user interfaces corresponding to icons for telephone-answering message, telephone-disconnecting message and telephone-refusing message when the incoming call is generated, and in a case where the icon for telephone-refusing message has been selected, a message corresponding to the telephone-refusing message is transmitted to a caller terminal in which the incoming call has been generated, wherein the first reward point is increased in proportion to the period, number and rate of use of the advertisement service by the user of the at least one terminal, and wherein display time of the advertisement to be displayed on the at least one terminal is in reverse proportion to the number of times the advertisement to be displayed has been displayed. |
