<p>A search request sent by a user is received to obtain one or more query words included in the search request. Historical operating information relating to a data object in a search result corresponding to the query words is conducted statistics. An attribute of the data object is selected as a specified attribute to generate a probability distribution model of the attribute value on the specified attribute of the data object. A respective probability corresponding to the attribute value of each data object on the specific attribute in the research result corresponding to the search request sent by the current user is calculated by using the probability distribution model. The output rank of the data objects in the search result is adjusted by using the probability. The present techniques improve reasonability of displaying the data objects in the search result and provide more accurate result.</p>
