<p>A head-mountable display device comprises a frame to be mounted onto a user's head. The frame defines an eye display position which is positioned in front of a user's eye. A reflective element is mounted with respect to the eye display position and comprises a reflective surface which is visible to the eye of the user. A mobile device holder is configured to hold a mobile device on the frame. The reflective surface is configured to reflect light incident upon the reflective surface, forming a reflected image. The location and orientation in which the mobile device is held relative to a location and orientation of the reflective surface are such that light arriving from a screen of the mobile device held in the mobile device holder is reflected by the reflective surface so that a reflected image of at least part of the screen is visible to the user.</p>