| 摘要 |
一种多媒体互动问答式有价广告行销方法，为利用双向操作方法之行销模式(包括以手机、网际网路等媒介所传送之多媒体影音短片)。藉由广告内容投放者(实体商品贩售者、实体商店或餐饮业者、数位内容提供及贩售者等)透过通信业者或网际网路管道发出广告讯息(包含文字、图片、影音、动画等)，以正确回覆广告内容及问题后，使用者或消费者即可获取虚拟点数或是现金奖金(或可使用于消费折扣)之策略，吸引消费者完成问答回覆的动作，达到双向操作之行销方法，并达成具有相当高的广告记忆度，同时接收到广告讯息的对象不认为他们会被打扰，反而能让消费者转被动接收广告讯息为主动选择需要的广告，为一种极具广告效益之新兴行销手法。;A valuable advertising method of operation, for the use of two-way operation mode of marketing mode (including cell phones, Internet is the medium of multimedia content). By advertising content providers (product sold by real shops or restaurants, and sell digital content providers, etc.) to send advertising messages through telecommunications companies or Internet mode (including text, pictures, video, animation, etc.), in order to correct Reply to advertising content and Q&A are available virtual points or cash bonuses (or can be used for consumer discounts) strategy to attract consumers to complete the action Q&A, to achieve two-way operation of the marketing methods and advertising to reach a very high memory effect, while consumers do not think they would be disturbed by the received advertisement, but allow consumers to turn passive reception to active choice, as a new and highly-effective advertising marketing model. |
