Device-to-device on-demand advertisement

摘要

Embodiments of computer-implemented methods, systems, computing devices, and computer-readable media are described herein for device-to-device on-demand advertisement. In some embodiments, the method may include receiving a request for broadcasting an advertisement by a device-to-device (D2D) advertiser via a D2D communication protocol, requesting that an evolved NodeB (eNB) associated with the D2D advertiser allocate a resource for broadcasting the advertisement by the D2D advertiser, determining that the broadcasting the advertisement is no longer needed, and requesting that the eNB retrieve the allocated resource. Other embodiments may be described and claimed.

主权项

1. An apparatus comprising:
one or more computer-readable media comprising instructions; and one or more processors coupled with the one or more computer-readable media and configured to execute the instructions to cause an evolved NodeB (eNB) to:
allocate a resource for broadcasting an advertisement by a device-to-device (D2D) advertiser via a D2D communication protocol, the advertisement being registered with an advertiser server; andretrieve the allocated resource based on a communication provided to the eNB that indicates that the allocated resource is no longer needed for the broadcasting of the advertisement,wherein the communication is provided by the D2D advertiser, a wireless device configured to receive the advertisement, or the advertiser server.