Converged web-identity and mobile device based shopping

摘要

Techniques for providing information to a user of a mobile device based on an online or web-identity of the user and a geolocation of the mobile device are described herein. The user may be notified when a nearby merchant has a good or service for sale that matches a good or service in a list, such as a wish list, associated with the web-identity of the user. The users may also be provided access to a coupon within an electronic document when a mobile device storing the electronic document is located at a particular merchant. This convergence of geographical location of the user, as determined by the geolocation of his or her mobile device, with his or her web-identity can bring the online and off-line worlds closer together to provide relevant information for the user and improved marketing opportunities for merchants.

主权项

1. A mobile device comprising:
one or more processors; a network interface communicatively coupled to the one or more processors; and a memory communicatively coupled to the one or more processors, the memory comprising:
an electronic document including an inactive coupon associated with a merchant, the inactive coupon to remain inactive until it is determined that the mobile device is located at the merchant; anda coupon activation module configured to:
conceal, at least temporarily, a first aspect of the inactive coupon from a user of the mobile device while exposing, on the mobile device, a second aspect of the inactive coupon, the second aspect specifying the merchant at which the inactive coupon, upon activation, is redeemable; andactivate, without user intervention and using a signal received from the merchant via the network interface, the inactive coupon to become an active coupon based at least in part on the mobile device being located at the merchant, and, subsequent to the activation, to revert the active coupon to the inactive coupon based at least in part on the mobile device no longer being located at the merchant.