Methods and Systems for Creating a Data-Driven Attribution Model for Assigning Attribution Credit to a Plurality of Events

摘要

Systems and methods for creating rules for assigning attribution credit across events, includes, identifying, by a processor, conversions at a website. The processor identifies path types associated with the conversions. Each path type identifies events and a index position indicating an event's relative position. The processor identifies a subset of the identified path types to be rewritten according to a path rewriting policy. The processor then rewrites the identified subset of the identified path types as rewritten path types. The processor determines, for each of the rewritten path types and remaining identified path types associated with the identified conversions, attribution credits for each event included in the path type. The processor creates, for each of the rewritten path types and remaining identified path types associated with the identified conversions, a rule for assigning the determined attribution credit to each event of the path type for which the rule is created.

主权项

1. A method for creating rules for assigning attribution credit across a plurality of events, comprising:
identifying, by a processor, a plurality of conversions at a particular website; identifying path types associated with the identified conversions, each of the identified path types identifying one or more events and a corresponding index position indicating an event's position relative to other events of the path; identifying a subset of the identified path types to be rewritten according to a path rewriting policy; rewriting, by the processor, the identified subset of the identified path types according to the path rewriting policy as rewritten path types; determining, by the processor, for each of the rewritten path types and remaining identified path types associated with the identified conversions, attribution credits for each event included in the path type; and creating, for each of the rewritten path types and remaining identified path types associated with the identified conversions, a rule for assigning the determined attribution credit to each event of the path type for which the rule is created.