SIMPLIFIED CREATION OF ADVERTISEMENTS FOR OBJECTS MAINTAINED BY A SOCIAL NETWORKING SYSTEM

摘要

A social networking system generates an advertisement, a recommended budget, and recommended targeting criteria for an object maintained by the social networking system for presentation to social networking system users. Information associated with the object by the social networking system is used to generate elements of the advertisement, the recommended budget, and the recommended targeting criteria. Different budgets, each associated with a predicted return on investment, may be determined, allowing an advertiser to select a budget based on the return the advertiser receives from presentation of the advertisement. Additionally, an advertiser may modify the recommended targeting criteria, recommended budget, or elements of the generated advertisement to customize presentation or distribution of the advertisement.

主权项

1. A method comprising:
receiving a request from a social networking system to generate an advertisement associated with an object maintained by the social networking system; retrieving information associated with the object by the social networking system; generating, by the social networking system, the advertisement based at least in part on the retrieved information associated with the object, one or more elements of the advertisement based at least in part on characteristics of the retrieved information associated with the object; determining, by the social networking system, targeting criteria for the advertisement based at least in part on the retrieved information associated with the object; determining, by the social networking system, a budget for the advertisement based at least in part on the retrieved information associated with the object; generating an advertising campaign including the advertisement associated with the object, the determined targeting criteria, and the determined budget; and presenting the advertisement associated with the object to one or more users of the social networking system based at least in part on the advertising campaign.