SOFTWARE-CONVERSATION-AGENT INTERACTIVE ADVERTISING SYSTEMS AND METHODS

摘要

An interactive advertising service may be provided using a software conversation agent configured to promote products and/or services via a trained classifier and a hierarchy of concepts related to the products and/or services. Upon request, an interactive advertisement is provided for display to a remote user via a third-party content page, the advertisement including a first creative asset and a linguistic communication control. A world state is obtained and updated during a conversational interaction with the remote user. When free-form linguistic input is received from the remote user, the input is classified and the world state updated. When the world state matches a product and/or service, the interactive advertisement is updated to display a second creative asset corresponding to the matching product and/or service.

主权项

1. A server-device-implemented method for providing a software-conversation-agent-based interactive advertising service, the method comprising:
initializing, by said server device, a software conversation agent configured to promote a plurality of products and/or services, said software conversation agent comprising a trained classifier and a hierarchy of concepts related to said plurality of products and/or services; receiving, by said server device, a request to provide an interactive advertisement for display to a remote user via a third-party content page; providing, by said server device, an advertisement comprising a first creative asset and a linguistic communication control, said first creative asset corresponding to a first one of said plurality of products and/or services; obtaining, by said server device, a world state associated with said remote user; conversationally interacting, by said server device, with said remote user via said software conversation agent and said linguistic communication control to further promote some or all of said plurality of products and/or services; wherein conversationally interacting with said remote user comprises:
receiving free-form linguistic input from said remote user;associating, via said trained classifier, said free-form linguistic input with one or more concepts of said hierarchy of concepts;updating said world state according to said associated one or more concepts into an updated world state;determining whether said updated world state matches a second one of said plurality of products and/or services; andwhen said updated world state corresponds to said second one of said plurality of products and/or services, updating said advertisement to display a second creative asset via said third-party content page, said second creative asset corresponding to said second one of said plurality of products and/or services.