Personalized customer shopping experience

摘要

A system and method that improves and enhances the customer's in-store shopping experience. The consumer product of purchase interest or intent to buy expresses (or self-announces via technology) it's match (or fit based on known or understood buying habits, customer taste, tendencies, etc) against the customer preferences during an in-store shopping experience.

主权项

1. A system for personalizing a customer's in-store shopping experience, the store including a plurality of electronic products for in-store customer purchase, the system comprising:
a receiver device physically attached to a corresponding electronic product and configured for receiving data over a communications network, a memory device; a programmed processor device for coupling to said memory storage device and configured to:
detect, using wireless communications signals, a presence of a mobile phone device associated with a customer in the store;determine, from the mobile phone device of the in-store customer, one or more of the in-store customer's purchasing preferences, tastes and tendencies to purchase electronic products;determine the in-store customer's intent to purchase a particular electronic product at the store;determine a match of the customer's intended particular electronic product purchase with inventory of electronic products available while the customer is in-store;communicate information regarding the in-store customer's preferences and a current purchasing intent, over the communications network, for receipt at the receiver device attached to the matched particular electronic product, such that said matched particular electronic product acquires a temporal understanding of the product preferences of the in-store customer;use said wireless communications signals to sense and track position of the mobile device associated with the in-store customer and detect a proximity of the in-store customer to the available particular electronic product within said store; andresponsive to detecting the mobile device associated with the in-store customer is within a threshold vicinity to said particular electronic product, cause, via an interface provided with said particular electronic product, presentation of an alert to said customer, said alert indicating a match or fit personalized to the customer's intent or interest to purchase said particular product.