Methods, apparatus, and systems to collect audience measurement data

摘要

Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example method includes collecting first media data and audience identification data, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a meter while the audience members are exposed to first media provided by a first media system. Audience member behavior is developed data based on the first media data and the audience identification data. The meter is deactivated after the audience member behavior data has been developed. Second media data is collected after the audience member behavior data has been developed without collecting audience identification data, the collecting of the second program identification data occurring while the audience members are exposed to second media. The audience members associated with the second media data are identified based on the audience member behavior data.

主权项

1. A method of collecting audience measurement data in a monitored household, the method comprising:
collecting first media data and audience identification data, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a meter while the audience members are exposed to first media provided by a first media system; developing, with a first processor, audience member behavior data based on the first media data and the audience identification data; deactivating the meter after the audience member behavior data has been developed; collecting second media data after the audience member behavior data has been developed without collecting audience identification data, the collecting of the second media data occurring while the audience members are exposed to second media; and identifying, with at least one of the first processor or a second processor, the audience members associated with the second media data based on the audience member behavior data.