SOCIAL MARKETING SYSTEM AND SOCIAL MEDIA CAMPAIGN METRICS

摘要

A social marketing system can measure marketing campaign results by using an effective CTR (click through rate) including exposure through a social network. The social marketing system can track initial effects when starting a campaign and how campaign information is spread through various social networks. Campaign effects can be measured by the effective click through rate for various object people. The social marketing system can make links for advertising materials and tack interaction between a user and advertising materials when the user clicks the links. The social media campaign effects can be measured based on real or estimated exposure values through the social media network.