A SYSTEM AND METHOD TO ENHANCE USER ENGAGEMENT DURING ONLINE FORM COMPLETION

摘要

System and method for facilitating an interactive engagement of a user with an online application is disclosed. The method comprises presenting one or more first questions, to the user, associated with the online application. For the one or more first questions, a first response is received from the user. The first response indicates behavioural characteristics of the user. The method comprises assigning a first engagement metric based on the first response. Further, one or more second questions are presented, to the user, associated with the online application. The one or more second questions are dynamically restructured based on the first engagement metric. The method comprises receiving a second response corresponding to the one or more second questions. The method further comprises modifying the first engagement metric into a second engagement metric based on the second response. The method further comprises calculating a score based on the second engagement metric.