Product Centric Merchandiser

摘要

A product merchandiser which can be adjusted to position the sign based on the size and shape of the particular product being merchandised, and on the space available on the shelf or counter in view of the proximity of the other products, such that the product information, e.g., product name and price, is clearly visible and associated with the product being merchandised.

主权项

1. A product centric merchandiser, comprising:
a flexible shape-retaining elongate member having a longitudinal axis and pair of longitudinal end portions; a sign assembly coupled to one of said end portions of said flexible shape-retaining elongate member; a base; said flexible shape-retaining elongate member and base connected to each other at a connection region on the flexible shape-retaining elongate member by a connection arrangement such that a post portion of the flexible shape-retaining elongate member having a certain length is defined between the base and the sign assembly; said connection arrangement configured such that the flexible shape-retaining elongate member and base are connectable at any one of a plurality of possible connection regions along the length of the flexible shape-retaining elongate member, each of the possible connection regions defining a respective post portion of the flexible shape-retaining elongate member having a certain length between the base and sign assembly which differs from the length of a post portion defined by another possible connection region and wherein said connection arrangement comprises a slot structure formed in the base defining a slot, and wherein said flexible shape-retaining elongate member has a transverse cross-sectional shape configured such that said flexible shape-retaining elongate member is slidingly received in said slot for movement in the direction of the longitudinal axis thereof, and wherein said base has an upper support surface on which a product to be associated with the product centric merchandiser is to rest, and wherein said base includes a front wall and a rear wall depending from said upper support surface and wherein such slot extends through said base below said upper support surface of said base and opens onto said front and rear base walls.