| 摘要 |
A system, an apparatus, and a method for recommending a product based on personal information are disclosed. The apparatus for recommending a product based on personal information according to an embodiment of the present invention comprises: a communications unit to receive, personal information of a plurality of customers and a purchase history and transmit product recommendation information to a user terminal device via a wired/wireless network; a group generation and storage unit, wherein a plurality of customer groups and a plurality of product groups belonging to each customer group are generated, a product included in the purchase history is reflected in at least one product group among the product groups, and the customer groups and the product groups are stored; a customer group acquisition unit to search the group generation and storage unit to acquire a customer group among the customer groups matching user personal information of the user terminal device if a product recommendation request is received from the user terminal device; a product recommendation unit to extract products of product groups belonging to the acquired customer group to generate product recommendation information; and a control unit to control operations of the communications unit, the group generation and storage unit, the customer group acquisition unit, and the product recommendation unit and data transfers therebetween. The control unit generates the plurality of customer groups based on the personal information and the product groups belonging to each customer group by product types. |
