DEEP LINKING TO MOBILE APPLICATIONS

摘要

Techniques are described for providing deep linking capability from any mobile app to any other mobile app in a way that is scalable. App configuration information (including deep link information) is programmatically accumulated and provided to mobile devices in a way that enables launching or linking to mobile apps to meet expressed information needs of users. In addition, online marketplaces are described that employ such techniques to enable a wide variety of transaction types.

主权项

1. A computer-implemented method for facilitating discovery of mobile applications, comprising:
with one or more computing devices, receiving input entered by a user in a first interface of a mobile device, the first interface corresponding to a first mobile application operating on the mobile device, the first mobile application being associated with a first entity; with the one or more computing devices, identifying one of a plurality of information needs represented by the input; with the one or more computing devices, identifying a second mobile application corresponding to the identified information need, the second mobile application being associated with a second entity; with the one or more computing devices, providing application configuration information for the second mobile application to the mobile device, the application configuration information being configured to enable the mobile device to present a representation of the second mobile application in a second interface of the mobile device; and with the one or more computing devices, facilitating a payment by the second entity to the first entity in response to a mobile app discovery event relating to the second mobile application.