Personal video recorder for inserting a stored advertisement into a displayed broadcast stream

摘要

A personal video recorder is provided for displaying a targeted advertisement on a display in conjunction with displaying of a broadcast stream on the display. A viewer profile of a viewer of the display is defined based on signals received by a controller indicating usage of a viewer control interface by the viewer, for example based on viewer reactions to a broadcast stream or to an advertisement. A targeted advertisement is selected from stored advertisements based on the viewer profile of the viewer of the display. The targeted advertisement is displayed on the display. The viewer profile is updated based on subsequent signals received by the controller indicating usage of the viewer control interface. The signals indicate viewer reactions, for example, a viewer reaction to a broadcast stream or a viewer reaction to an advertisement or a viewer purchase.

主权项

1. A personal video recorder for sending a targeted advertisement to a display for viewing by a viewer in conjunction with viewing a broadcast stream on the display, the personal video recorder comprising:
a viewer control interface configured to allow the viewer to interact with the broadcast stream being displayed on the display by initiating a reaction to the broadcast stream, the reaction selected from the group consisting of: fast-forwarding the displayed broadcast stream, pausing the displayed broadcast stream, and replaying the displayed broadcast stream; a storage device for storing a plurality of advertisements; and a controller responsive to the viewer control interface and connectable to the display, the controller configured to: receive signals from the viewer control interface indicating the reaction to the broadcast stream, to define a viewer profile of the viewer of the display based on a content of the displayed broadcast stream, the signals received from the viewer control interface, and a timestamp; select a first advertisement from the plurality of stored advertisements for display during an advertisement interval based on the viewer profile; and send the first advertisement to the display during the advertisement interval, wherein, in response to receiving a first additional signal from the viewer control interface indicating a viewer command to avoid a currently displayed advertisement before the currently displayed advertisement is displayed in its entirety during the advertisement interval, the controller is further configured to: update the viewer profile of the viewer; select one or more other advertisements from the plurality of stored advertisements based on the updated viewer profile of the viewer; and send the one or more other advertisements to the display during the advertisement interval until at least one of the one or more other advertisements has been displayed in its entirety on the display during the advertisement interval without the controller receiving a second additional signal from the viewer control interface indicating a viewer command to avoid a currently displayed advertisement.