Systems and methods for targeting ad impressions

摘要

A system and a method for targeting ad impressions are disclosed. An ad impression can comprise an appearance of an advertisement on a web page. The system comprises a processor for targeting an ad impression and a tangible, non-transitory memory communicating with the processor for spend based targeting and measurement. The tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor; cause the processor to perform operations comprising: transmitting, by the processor, a list of customer records to a service provider system with the service provider system identifying a matched customer by comparing a first set of personally identifying information (“PII”) to a second set of personally identifying information with the service provider system installing a cookie on a web client associated with the matched customer; receiving, by the processor, a campaign request from a merchant; transmitting, by the processor, the campaign request to the service provider system with the service provider system adding a flag to the cookie based on the campaign request and instructs a media buyer system to bid on an ad impression for the matched customer based on the flag; removing, by the processor, a flag from the cookie in response to a selection by the matched customer of a type of ad impression in which the matched customer is not interested; modifying, by the processor, the cookie to at least one of: associate or disassociate the matched customer with at least one of: a category or type of ad impression; receiving, by the processor, a first expenditure associated with the matched customer who received the ad impression; and comparing, by the processor, the first expenditure to a second expenditure associated with a customer who did not receive an ad impression based on the campaign request but fits parameters associated with the campaign request.