SYSTEMS AND METHODS FOR CREATING, DISPLAYING AND MANAGING CONTENT UNITS

摘要

The present invention involves a system which allows the creation, display, and management of content units within content, such as an image and/or video and/or photo gallery. The content unit is provided transparently through the use of iFrames and can be managed and control in real time. In general, the information provided through an iFrame may include without limitation images, icons, photographs, logotypes, videos, links and text descriptions, in different combinations. The present invention operates in the field of digital advertising, and in particular in the field of display advertising. The present invention provides the benefit of offering a new advertising display unit, which is at the same time both user initiated, provides for no intervention to the web page and can be effectively managed in real time. The present invention applies to all images and videos and photo galleries, including those on mobile applications as well as desktop applications.

主权项

1. A system for the creation, display and management of content units within existing online content comprising:
i) a manager subsystem for receiving content from an end client and creating a content unit from the received content; ii) an automation subsystem for assigning the content unit to a target website; and iii) a statistics subsystem for providing statistics associated with use of the content unit at the target website.